| Facebook CEO Mark Zuckerberg has announced new features 'Facebook Messenger'. Facebook has opened up its Messenger service for developers to create apps and for shoppers to communicate directly with retailers. |  |
Facebook unveiled the new features at its annual developer conference in San Francisco, for the first time allowing developers to create apps that function inside the Messenger service used by more than 600 million people.
The new features is the latest effort to transform its mobile messaging service into a full-featured platform with the same pull with consumers and businesses as its flagship 1.4-billion user social network.
The new Messenger will feature more than 40 different apps in the next few days. This will allow users to send each other sports clips, animations and other items. The new Messenger meant to improve conversations between users.
Facebook hopes to turn its messaging service into one that operates independently of the company's social media network as it faces intensifying competition from Twitter and Google.
Facebook must pre-approve apps that seek to be integrated into its Messenger service, rather than downloaded separately. But any developer is free to add basic features that will make portions of their apps compatible with Messenger.
Sushma rani, EFYTIMES News Network
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